How many times do you go on Facebook or Twitter to only find the minute-by-minute details of others lives? Though some might find it interesting to tell the world how they caught their boyfriends cold, I think most would agree that we don’t want to hear how they are dreading their restaurant shift with a sore throat and runny nose. What restaurant would that be please?

Though there are several that see social networking only as a party scene, there is the other culture that would love to utilize it as an online networking tool.  That is the catch 22 with social media but don’t let its downfalls stop you from grabbing the tremendous opportunity that you can have with social marketing.  So how do you use social media today to help you meet your goals without getting sucked into the mah jong black hole?

1. Stay Focused:  It is okay to enjoy your social medial sites on a personal level, but remember, in today’s business world, networking is one of the most inexpensive and effective ways to market your business.  Keep a close watch on who belongs to your friends and contact lists.  If someone you’re not even acquainted with is jamming up your page with meaningless quotes and a play by play of their day, cut them loose.
2. Develop a Plan:  You get what you give.  Social networking can be an enormous part of gaining a new customer base and a great resource for information.  Put a plan in force to create accounts for your business through each type of social medium.  Once you have your Faceboook, Linked-In and Twitter accounts set up, make sure you spend time utilizing them.  Look for people that you can solve a problem for and reach out to them, join the networking groups inside the network, post weekly blogs to drive people to your pages and have an easy path for people to link back to your website. Be proactive and you will see an explosion of opportunity for new valuable contacts.
3. Stay Disciplined:  How many times do we have a great idea that we are excited about and ready to implement, but then between the hours of 9-5 other things get in the way?  Make a schedule for working your social media sites and stick to it, no matter what. I guarantee if you stick with it you will get results, just stay motivated!

Have fun with marketing your business.  You never know what type of relationships that you will build simply by signing up and reaching out.

On November 1, 2009 we expanded our offices. Originally established in Morristown, NJ we have outgrown our original location and are now spreading our wings and are opening a second location in Fairfield, NJ.  Located on Route 46 W in the center of the business rich town, we are very exited in making an impact for other local business owners in helping them expand their businesses as well by bringing them fresh marketing objectives.

Our new conference room includes a 42” flat screen TV that is perfect for reviewing ongoing website projects.  We are all very pleased with the move and look forward to the new opportunities it will bring.  If you are ever in the area, please drop by to see us! We are located at:

Fairfield Commons

271 Route 46W
Suite C206
Fairfield, NJ 07004

We hope to see you  soon!

The Kraus Group attended the 2009 Biz Expo on September 24th held at the Birchwood Manor in Whippany, NJ. The expo featured 600 company booths and around 4000 attendees from the Greater New York, New Jesery area. The Kraus Group Show cased their 3 main services: Graphic Design and Printing, Website Design and Development, and Interactive and Traditional Marketing Plans.”The show was a real success,” said Nick Kraus, President of The Kraus Group. “We had a chance to network with companies from all over New Jersey. This not only allows us to promote our services, it also helps connect us to other companies and groups that have beneficial services for our company. I’m glad we attended, and look forward to future shows like this.”

2nd Place will be back at Rudolfo’s Cafe! The party will kick off at 8:30 with Solfege Radio opening up. 2nd Place will be headlining and playing until after midnight. Come join us! There will be great drink specials that include $2 Bud Lights and $3 Jager Shots. Contact us to buy $5 tickets in advance. Tickets will be $10 at the door.