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Packaging Design
Your packaging design is critical, this is the first impression for potential customers. Our designs will be developed around your brand, extensive competitive analysis, and our creative expertise.Copywriting
Your packaging copy will decide whether your product sells or is placed back on the shelf. Don’t leave it to guess work, leave it to the professionals.3D Rendering
Whether it is a product or a package, you can eliminate mistakes by providing a 3D image to your vendor of exactly what your product or package should look like.Website Design
For optimal reach your product needs to be online. No project is too big or small, whether it be a one page sell sheet, a 3 page microsite, or a full catalog e-commerce site, we can handle it.A Full Service Marketing Agency
The Kraus Group can provide you with any of our services individually or all of them together. Here is a list of additional services:| Marketing & Design |
| • Competitive Analysis |
| • Marketing Plans |
| • Sellsheets |
| • Display Design |
| • Booklet and Brochure Design |
| • Corporate identity design |
| Printing Services (our design or yours) |
| • Large Format Printing i.e. Posters,
Banners & Retractable Displays |
| • Booklets, Brochures, Flyers |
| • POS Material |
| • Business Cards, Postcards |
| • Labels |
Going Green
Developed sustainable product and marketing strategy for Rechargeable Batteries that uses a non-toxic NiMH chemistry. 2008 gross sales topped $6 million with 9 SKU’s, and replaced incumbent vendors at Wal*mart and Sears.Call it a Win
Developed marketing message and packaging design for a 2 handset SKU that was placed in Sams Club. Total estimated business at $4.2 million.Minimize Your Losses
Wal*mart buyer reduced 5 feet of planogram space to 2.5 feet for the telephone accessories range. This risked reducing Philips SKU count by 50%, however by doing a packaging redesign of the entire product range the SKU count was reduced by only 28%. This saved an estimated $1 million in revenue.Redesign for Better Sales
Developed product strategy based on very profitable CVS account that targeted the drug channel. Gross sales for cellular accessories in 2008 topped the projected $4.3 million (actual $4.6), up from just $1.2 million in 2006. Strategy included packaging redesign, updated product design and an updated marketing message.
